Why would I publish a custom magazine?
Your own magazine will "cut through the clutter" and grab attention in a way that other collateral sales material can't. Your custom publication will serve to enhance your company image, create new sales opportunities and strengthen existing relationships. It makes a statement that you are a company with a purpose and has a more "soft sell" approach. Your magazine can be read with a "defenses down" attitude that is not as threatening as other sales materials. You may not be a Fortune 500 company, but you can look like one!
How can it be free?
Our clients are excited that production costs are covered by advertising revenue, and they don't have to be involved in the process. We handle the entire sales process including contacts, artwork collection and revenue receivables. Our clients are free to consider who they want to impress with their new publication.
How often will my magazine be published?
That is up to you. Two, three, or four times per year are most common. You control the decisions and we make it happen.
How many copies can I have printed?
Again, that's up to you, within reason, after determining the approximate revenue generated.
Who would receive my magazine?
Naturally, you would include your existing customers, prospective customers, members (if you are an association), and businesses within your circle of influence. You may combine your distribution methods among direct mail, trade show handouts, sales presentations, etc.
Who writes the articles?
Your company would supply us with the text of articles and we will add graphics and lay them out for you to proof. We can supplement your magazine with our custom editorial content to help diversify the look and feel of your magazine.
Do you have client references?
Absolutely! Client references are readily available upon request. |